At My Dad's Honey, we’re excited to share the story behind our recent rebranding and introduce our beautiful new honey labels. Over the past few months, you might have read about our new branding updates on social media or noticed changes to our website and jar labels, but this blog post serves as an official introduction to our updated look, our reasoning behind the change, and a reaffirmation of our commitment to you—our loyal customers. We're hoping you’ll continue to support us as we grow and evolve.

Whether you're a loyal customer or discovering us for the first time, we want to share why our brand evolved and how we remain committed to providing the finest local organic raw honey in Australia, while staying true to our mission and values. 🍯🐝

The Evolution of My Dad’s Honey: New Labels, Same Premium Organic Raw Honey

Since 2017, My Dad’s Honey has been dedicated to offering pure, Australian Certified Organic raw honey directly from our beekeeping family to your homes. Our new branding reflects our growth, but also continues to showcase our Australian heritage and the rich diversity of the natural flora that makes our honey unique.

For long-time customers who have followed our journey from the start, you’ll remember our original, more solid-coloured jars and you may still come across images of our old labels in some of our blog posts and social media.

As our business has grown, so too has our desire for our packaging to represent who we are: a proudly Australian-made and owned family business, offering Australian Certified Organic raw honey directly from our hives to your homes.

Our new brand logo, icons, and labels showcase a bright, clean design that embraces the natural beauty of Australia’s unique flora and reflecting our deep-rooted Australian heritage and values.

Our organic raw honey is carefully sourced from diverse flora, such as Red Gum, Iron Bark, Black Box, and Mallee—each variety offering a distinctive flavour that brings the essence of Australian nature to your homes.

Rest assured, our raw honey and honeycomb are still the same premium organic raw honey you’ve always loved, now with updated labels that better represent the quality of what’s inside - 100% raw & organic, pure Australian honey.

A Look Back from the Past: Reflecting on Our Journey

As we unveil our new branding and celebrate this exciting new chapter for My Dad's Honey, we wanted to take a moment to reflect on where it all began. Looking through old photos, we’re reminded of our humble beginnings—when our kids were just learning the ropes of beekeeping to the early versions of our jars that many of you may remember fondly,

Our journey has been one of growth, love, and dedication. It’s incredible to see how far we’ve come. Oscar and Jaynee, once little helpers around the hives, have grown alongside the business. These early memories are a reminder of the strong family values that continue to shape My Dad’s Honey today. 🐝🍯

Why We Rebranded: Staying True to Our Mission

Our mission has always been to provide pure, Australian raw honey that is sustainably produced. We remain committed to the values that have always set us apart:

• 100% Australian Made & Owned: We are proud to produce every jar of honey here in Australia, with our hives located in Victoria, ensuring our honey is truly local.

• Australian Certified Organic: Our ACO certification guarantees that we adhere to strict organic beekeeping standards and our honey is produced without synthetic chemicals or additives, preserving its natural purity.

• Direct from Beekeepers: As an Australian family-owned small business, we control the entire process—from hive to jar—ensuring freshness and quality every step of the way.

• Cold-Spun & Unfiltered Honey: Unlike most commercial honey, our honey is cold-spun and unfiltered to retain its natural enzymes, pollen, and health benefits, providing you with the purest form of organic raw honey.

New Honey Variants Now Available

To celebrate our rebranding, we’re also introducing three new raw honey variants: Iron Bark, Black Box, and Mallee. These honeys are sourced from different types of Australian trees and flora, offering a rich and diverse flavour profile that reflects our beautiful Australian landscapes.

Our new honey varieties are now available at select local stockists and will soon be available for purchase on our website. In the meantime, you can shop online for our original My Dad’s Honey Red Gum.

Support Australian Beekeepers, Choose My Dad’s Honey

As one of the few producers offering Australian Certified Organic raw honey directly to the public in Victoria, we understand how important it is to know where your food comes from. Our premium honey is produced with care for both our bees and the environment, and we are proud to be a family-run business that you can trust.

When you choose My Dad’s Honey, you’re not just buying a product—you’re supporting local farmers, sustainable beekeeping practices, and the health of Australia’s natural ecosystems. 🍯

We’re incredibly proud of how far we’ve come, and we can’t wait to continue sharing our journey with you. Our new branding represents the next step in our mission to deliver the best-tasting, organic raw honey in Australia. Whether you’re trying our classic organic red gum honey or one of our exciting new variants, we hope you’ll continue to support us as we grow.

Stay sweet,
My Dad’s Honey Family🍯💛

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